MSPmentor

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MSPmentor Editorial Director Joe Panettieri speaks with Cheryl Snapp Conner, managing partner of Snapp Conner PR (www.snappconner.com), which represents high-tech companies and MSPs, such as DirectPointe.
During our discussion, we cover:
1. Why should small businesses and MSP start-ups care about PR strategies?
2. How are Web 2.0-type technologies, including blogs and social networks, impacting the PR landscape?
3. Should MSPs start their own blogs?
4. How can MSPs find and evaluate potential PR firms?
5. What are the biggest PR-related mistakes MSPs and small technology companies make?
6. How can MSPs measure the ROI of their PR programs and PR representatives?