MSPmentor

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MSPmentor Editorial Director Joe Panettieri speaks with Justin Crotty, VP of Services, North America, Ingram Micro. Justin oversees Ingram Micro Seismic, a portfolio of managed services platforms that VARs can embrace and rebrand as their own.

During our discussion, we cover:
1. Ingram Micro Seismic: What is it?
2. Will managed services suffer from commodity pricing?
3. How does Ingram Micro's MSP strategy differ from other distributors, such as Tech Data?
4. What are the key pieces of information VARs should consider before choosing an MSP platform or MSP partner?

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MSPmentor Editorial Director Joe Panettieri speaks with Mike Cooch, CEO of Everon (www.everonit.com), a managed service provider that partners with regional solutions providers to ensure national on-site support.

During our discussion, we cover:
1. Optimizing your business for growth.
2. Key themes Cooch expects to hear at the MSPAlliance's Managed Services Summit (he's a guest speaker).
3. Adding hosting and software as a service to your MSP portfolio.
4. The economy: How is Cooch feeling about sales, revenue for mid-2008.
5. Business transformation: How do you build a 30-person managed service provider (MSP) business with national reach?

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MSPmentor Editorial Director Joe Panettieri speaks with Cheryl Snapp Conner, managing partner of Snapp Conner PR (www.snappconner.com), which represents high-tech companies and MSPs, such as DirectPointe.
During our discussion, we cover:
1. Why should small businesses and MSP start-ups care about PR strategies?
2. How are Web 2.0-type technologies, including blogs and social networks, impacting the PR landscape?
3. Should MSPs start their own blogs?
4. How can MSPs find and evaluate potential PR firms?
5. What are the biggest PR-related mistakes MSPs and small technology companies make?
6. How can MSPs measure the ROI of their PR programs and PR representatives?

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MSPmentor Editorial Director Joe Panettieri speaks with Mitch York, an executive coach who leads "Executive to Entrepreneur Coaching (www.e2ecoaching.com). During our discussion, we cover:
1. Should you launch your own business?
2. How much cash should you have put aside before launch?
3. What type of personalities thrive best in a start-up business?
4. Is it smart to launch a business in a weak economy?
5. Popular entrepreneur "myths" you must ignore.